Scale Your B2B Education Line Without Scaling Your Team.
We design, produce, launch, and operate virtual continuing education programs for your institution — powered by AI, behavioral science, and the same education strategy frameworks used by HubSpot Academy, Salesforce Trailhead, and Asana Academy. You bring the academic brand and subject-matter experts. We deliver everything else.
+40%
Avg. completion rate across merahki.ai-operated programs
3×
Faster than in-house production
−42%
Reduction in early participant dropout
8 wks
Guaranteed delivery from kickoff to live program
Trusted by continuing education units and corporate universities across 8+ industries
Trusted by leading organizations worldwide
Continuing Education Units Are Trapped in a Model That Doesn't Scale.
Internal teams are stretched across instructional design, content production, enrollment management, participant support, and reporting — all while preserving the academic rigor that defines the institutional brand. The result: programs that take months to launch, completion rates that disappoint, and a B2B pipeline that never reaches its revenue potential.
Limited Operational Capacity
Your team manages instructional design, video production, LMS configuration, enrollment workflows, and participant support simultaneously. The bottleneck isn't demand — it's delivery capacity. Every new B2B program competes for the same scarce resources.
50%+ of participant churn traces back to ineffective onboarding (Weber).
Low Completion and Retention Rates
Generic virtual programs lose participants after week two. Without engagement strategies grounded in behavioral economics and gamification, your corporate clients see disappointing outcomes — and they don't renew.
MOOC-style: 12–15% completion. Structured programs: 60–80%. Cohort-based: 85–98%.
Slow Time to Market
From program conception to launch, months pass in cycles of instructional design, video production, LMS setup, enrollment coordination, and stakeholder review. The industry standard is 20 weeks across six phases.
merahki.ai compresses this to 8 weeks — platform, team, and methodology already in place.
Invisible ROI
Without learning analytics integrated into business metrics, your continuing education unit cannot demonstrate to corporate clients — or to your own institution — the real value of its programs.
Most units measure only activity (enrollments) without connecting to business outcomes (retention, revenue).
The problem isn't your academic content — it's your delivery infrastructure.
Most continuing education units have excellent subject-matter experts and strong institutional brands. What they lack is an operational machine that transforms that expertise into virtual learning experiences engineered for completion, satisfaction, and corporate client re-purchase.
The “Capacity Gap.”
Continuing education units were designed for an in-person world: classrooms, instructors, campus logistics. Digital transformation demands they operate like an edtech company — with UX design, multimedia production, gamification, real-time analytics, and process automation — but with the same team size and budget.
We've seen institutions with decades of reputation lose B2B contracts to bootcamps and corporate training platforms that operate with one-tenth of their academic expertise but ten times their operational velocity.
Your institution deserves to maintain its academic advantage without sacrificing speed or scale. We act as the operational extension that converts your expertise into learning experiences that retain participants, certify competence, and generate re-purchase.
A Dedicated Education Operations Team — Without Hiring One.
merahki.ai functions as a strategic outsourcing partner for your continuing education unit. We don't replace your academic team — we amplify it. We manage the entire lifecycle of your B2B virtual programs.
Education Strategy & Program Architecture
We design programs engineered for outcomes, not just content.
We begin with a Friction Audit — a structured diagnostic of where your current programs lose participants, create operational friction, and fail to demonstrate value. From the audit, we architect the complete program using Weber's Orchestrated Onboarding, Quick's instructional design principles, and Intellum's Seven Pillars of ELG.
What's included
- Friction Audit of existing programs or new program brief
- Complete program architecture with modular structure
- 3–5 measurable learning objectives per module (behavioral, evaluable)
- Learning pathway design (sequential, free-navigation, or prerequisite-gated)
- Format selection per module (video, interactive ebook, assessment, SCORM, live session, H5P)
- Monetization model recommendation (Cost Center, Cost Recovery, or Revenue Center)
Instructional Design & Content Production
From idea to published course — in weeks, not months.
Our team takes your subject-matter expertise and transforms it into interactive, multimedia learning experiences. We apply Merrill's First Principles, Gagné's Nine Events of Instruction, and Cathy Moore's Action Mapping based on program needs. No frontend or backend development required — turnkey delivery.
What's included
- Complete instructional design: scripts, storyboards, assessment flows
- Up to 100 minutes of premium video per course (production & editing)
- Up to 12 lessons designed by dedicated experts
- 6+ interactive H5P activities per course
- Design and customization aligned to your institution's brand identity
- AI-assisted content generation: outlines, assessments, ebooks, translations
- Interactive video: AI-generated quizzes, summaries, pop-ups, engagement checkpoints
Gamification & Behavioral Economics
We turn desired behaviors into habits — not obligations.
We implement gamification structures based on Yu-kai Chou's Octalysis Framework and behavioral economics principles. Not superficial points and badges — we design the core drives that motivate completion, active participation, and re-purchase. Duolingo's 37% DAU/MAU stickiness ratio proves these techniques work at scale.
What's included
- Octalysis mapping: 8 core drives tailored to each program
- Progression system: badges, certifications (Accredible/Credly), leaderboards
- Behavioral nudges: contextual reminders, loss aversion triggers, endowment effects
- Community-Led Learning: live sessions, breakout rooms, peer review
- CLG Flywheel: transform completers into promoters and re-purchase agents
Launch & Enrollment Operations
From ready program to enrolled participant — frictionless.
We operate the entire go-to-market process: LMS technical configuration, enrollment flows, automated communications, participant onboarding, and coordination with your commercial team. Our academy websites achieve +40% average student registration rate because every design decision is conversion-engineered.
What's included
- Complete LMS configuration: schools, courses, users, roles, permissions
- Conversion-optimized enrollment flows (+40% avg registration rate)
- Payment gateway integration (Stripe, PayPal, Shopify)
- Automated communications: welcome emails, reminders, push notifications
- B2B coordination: bulk enrollment, corporate cohort management, per-company reporting
- Branded mobile app (iOS + Android) available in 2–4 weeks
Participant Support
Support that frees your team — not consumes it.
We provide participant support throughout the entire program lifecycle, combining AI agents with human escalation. The cost per assisted ticket is $25–$35, while self-service costs $1–$4. Our AI-first approach means support that scales logarithmically, not linearly, with participants.
What's included
- AI Learner Agent: resolves 80% of participant questions automatically
- Human second-level support: escalation for complex cases
- Technical incident management: access, passwords, compatibility, certificates
- Multi-channel support: in-platform, email, chat (Freshchat, Zendesk, Tawk.to)
- Feedback loops: post-module NPS surveys embedded in the learning flow (3× higher response)
Data Analytics & Learning Analytics
Every decision data-driven. Every result demonstrable.
We implement a complete analytics stack connecting learning activity to business outcomes. The four-layer KPI hierarchy: Leading indicators → Transitional indicators → Lagging business outcomes → Terminal financial metrics. The fatal error is measuring only one layer. We instrument all four.
What's included
- Learning analytics dashboard: 95+ filters, user progression, exam results
- AI-powered insights: natural-language questions about program performance
- Automated scheduled reports: automatic distribution to stakeholders
- Integration with visualization tools and BI platforms
- Cohort analysis: trained-vs-untrained, by company, by cohort, by instructor
- CRM integration from day one: trained/untrained tagging for attribution
See What Your B2B Clients Actually Get.
Sample course: “Reduce Stockouts by 40% with Demand-Driven Planning” — 12 hours across 4 weeks, blended (self-paced + 3 live sessions).
Pre-Enrollment (Embark Phase)
Automated welcome sequence sets expectations, introduces the learning path, and creates anticipation. A 5-minute diagnostic assessment personalizes the pathway. Engagement starts before day one.
Foundations (Kickoff + Adopt Phase)
12-minute interactive video with AI subtitles, auto-generated navigation, and embedded engagement checkpoints. H5P drag-and-drop activities reinforce core concepts. First badge earned and leaderboard visible.
Application (Deep Adopt Phase)
Modules follow the same pattern: interactive video → H5P activity → peer discussion → live session. Gamification escalates with team challenges, peer reviews, and the AI Learner Agent available 24/7.
Certification & Expand Phase
Comprehensive assessment (30 questions, 75% pass, 60-min limit). Digital certificate via Accredible/Credly, shareable on LinkedIn. Expand phase activates: testimonials, referrals, advanced programs, alumni community.
What the Corporate Client Sees
- ✦Real-time cohort progress with radar charts
- ✦Completion funnel with dropout analysis
- ✦Assessment results by module, team, and location
- ✦NPS and satisfaction scores per cohort
- ✦One-page ROI narrative connecting learning to business impact
What Your Institution's Leadership Sees
- ✦Program ROI by quarter and revenue per program
- ✦Corporate client retention rate (renewed vs. churned)
- ✦Support ticket deflection % and cost savings
- ✦Enrollments, completion, pass rate by program
- ✦Revenue by client, by industry, by program type
Before / After Comparison
One Service. Six Business Outcomes.
Revenue
Launch B2B programs 3× faster than in-house, accelerating pipeline and increasing revenue per quarter. Structured education programs generate +7.6% revenue lift and +35% Customer Lifetime Value.
Corporate Client Retention
Corporate clients that see high completion rates and participant satisfaction renew. −42% reduction in early dropout. +56% improvement in onboarding time and +21% lift in CLV.
Participant Experience
Interactive AI-powered video, Octalysis gamification, branded mobile app, multi-channel support. Participants compare the experience to HubSpot Academy and Coursera — not a static university LMS.
Satisfaction (NPS)
NPS measured at every module and at program completion. SaaS benchmark: +31 to +36. Our target: world-class (+50+). Surveys embedded in-flow generate 3× higher response rates.
Support Ticket Reduction
AI Learner Agent deflects 80% of queries automatically. Cost per assisted ticket: $25–$35. Self-service: $1–$4. A 7–15× cost multiplier that frees your team for strategic work.
Agility
From idea to live program in 8 weeks (guaranteed). No frontend/backend development needed. No hiring instructional designers, video producers, or support engineers.
From Idea to Live Program: Three Clear Phases.
Diagnose & Design
Weeks 1–4We run the Friction Audit: identify where participants drop off, where operational friction exists, and where improvement opportunities lie. We interview 10–15 stakeholders and score your current state across six maturity dimensions.
Deliverables: Complete program architecture, detailed instructional design, gamification plan, integration stack recommendation, and instrumented KPIs (3 leading + 3 lagging, with formulas and baselines).
Produce & Configure
Weeks 5–7We produce all content (video, interactives, assessments), configure the LMS, integrate CRM and analytics tools, design enrollment flows, and prepare the mobile app. Your academic team reviews and approves content — we handle everything operational.
Deliverables: First three learning paths mapped to highest-value gaps. Active-voice titles, participant's job-to-be-done focus, knowledge checks between sections.
Launch & Operate
Week 8 OnwardSoft-launch to a 10–20% pilot cohort to validate content and UX. Capture feedback, iterate, and go live with the full cohort. Ongoing participant support, analytics monitoring, automated reporting, and continuous improvement cycles.
Deliverables: Activity metrics from week 1. Engagement metrics by month 3. Business-outcome metrics by month 6–12.
Choose the Right Plan for Your Institution.
Three tiers from launching a first pilot program to operating a full B2B academy at scale. Every tier includes merahki.ai's methodology, platform, and operational support.
Program Setup (One-Time per Course)
Each course is a self-contained learning experience. Multiple courses compose a program or learning path.
Starter
$2,975 + VAT
- Up to 5 lessons
- 40 minutes premium video
- 3 interactive H5P activities
- Basic branding (logo, colors)
- Strategy brief
- Gagné's Nine Events framework
- 4-week delivery
- AI course outline
Professional
$4,575 + VAT
- Up to 12 lessons
- 100 minutes premium video
- 6 interactive H5P activities
- Full brand alignment
- Octalysis gamification
- ELG + CLG Flywheel strategy
- Gagné + Merrill's First Principles
- 8-week delivery
- AI outline + assessments + subtitles
Enterprise
$8,500 + VAT
- 20+ lessons
- 200 minutes premium video
- 12 interactive H5P activities
- Full + multi-language
- Octalysis + Certification design
- Full ELG + CLG + Partner strategy
- Gagné + Merrill + Action Mapping
- 12-week delivery
- Dedicated project manager
- Full AI suite (ebooks, translations)
Monthly Operations (LMS Platform)
The operational backbone: LMS, analytics, integrations, and support infrastructure.
Starter
$499/mo + VAT
- 500 users included
- 50+ analytics filters
- 1 portal (school)
- Basic monthly reports
- Email support
Professional
$762/mo + VAT
- 1,000 users ($1/user/mo extra)
- 95+ analytics filters
- Up to 3 portals
- CRM integration (HubSpot + Zapier/Make)
- AI Learner Agent
- Scheduled weekly/monthly reports
- Webhooks
- Priority support
Enterprise
$1,500/mo + VAT
- 5,000 users ($0.75/user/mo extra)
- 95+ filters with AI-powered insights
- Unlimited portals
- CRM + SSO/SAML integration
- AI Agent (custom-trained on your content)
- Custom executive dashboards
- Full API + advanced webhooks
- Dedicated CSM · 99.9% SLA
Branded Mobile App (Optional)
Your content, your brand, on every device. App users generate 311% more revenue and 10× user growth compared to web-only.
Starter
$299/mo + VAT
- iOS OR Android
- Offline access
- Push notifications
Professional
$400/mo + VAT
- iOS + Android
- 1,000 users ($1/user/mo extra)
- Offline access + push notifications
- In-app purchases + biometric login
Enterprise
$750/mo + VAT
- iOS + Android
- 5,000 users ($0.75/user/mo extra)
- Offline access + push notifications
- In-app purchases + biometric login
- Dedicated app support
Year 1 Total Investment
Recommended: “Full Program Launch” Bundle
The most common package for continuing education units launching their first serious B2B program. Professional tier across all three services with an 8% discount.
Program Setup
$4,209
$4,575
LMS + App Monthly
$1,069/mo
$1,162/mo
Year 1 Total
$17,037
Save $1,482
Add-On Services
Specialized services that extend the value of your B2B education line. Available as add-ons to any tier.
Partner Academy
For corporate clients that need to train their own ecosystems — distributors, franchisees, resellers. Certified partners generate 6× more revenue (PartnerStack). 353% ROI (PartnerAwesome 2025).
Certification Program
Validate competency, not just completion. Certifications are the highest-converting engagement mechanic. Meta Blueprint charges $99–$150 per exam across 3M+ course takers.
Academy Website
Conversion-optimized web presence for your B2B education line. Strategy-first discovery, AI-powered personalization. Average +40% student registration rate.
ELG Strategy Retainer
Ongoing strategic advisory as your fractional Chief Learning Officer. Monthly reviews, KPI analysis, portfolio optimization, and quarterly executive presentations.
Real Results. Real Institutions.
“merahki.ai allowed us to launch 4 new B2B programs in a single quarter — we used to launch 1 per year. Completion rate went from 35% to 72% and every corporate client renewed their contract.”
Director of Continuing Education
Private university, Colombia
“The AI support agent was a game changer. We reduced support queries by 65% and participants report the experience is better than platforms like Coursera.”
Corporate Programs Coordinator
Higher education institution, Mexico
“The HubSpot integration let us prove our continuing education unit's ROI with data for the first time. The provost now understands the value of what we do.”
VP of Academic Extension
University, Chile
Designed for Continuing Education Units Ready to Scale.
Directors of Continuing Education
Launch more programs, faster, without hiring more staff.
Corporate Program Coordinators
Improve completion rates and satisfaction to renew B2B contracts.
VPs of Academic Extension
Demonstrate your unit's ROI to institutional leadership with data.
Higher Education Institutions
Compete with bootcamps and corporate platforms without sacrificing your academic advantage.
Industries Where Corporate Clients Demand Training
Everything You Need to Know.
Do you replace our academic team?
No. merahki.ai is an operational extension of your team. Your Subject-Matter Experts (SMEs) provide knowledge and validate content. We handle instructional design, production, configuration, launch, support, and analytics.
What if we already have an LMS?
We can work on merahki.ai as the primary platform (recommended for maximum integration and analytics) or integrate with your existing LMS via API and webhooks. We assess this during the Friction Audit.
How long does it take to launch the first program?
Starter tier: 4 weeks. Professional tier: 8 weeks. Enterprise tier: 12 weeks. All timelines are guaranteed from kickoff to live program and include design, production, configuration, and soft-launch.
Which tier should I start with?
Launching your first virtual B2B program? Start with Starter ($12,551/year). Ready to compete with HubSpot Academy quality, with gamification and full analytics? Professional is our most popular ($18,519/year). Operating multiple programs across clients and geographies? Enterprise ($35,500/year).
Can you operate programs in multiple languages?
Yes. merahki.ai supports AI-powered subtitle translation, content localization, and multi-language via Weglot. We operate programs in English, Spanish, Portuguese, and other languages on demand.
How do you measure ROI?
We implement the four-layer KPI hierarchy: Leading → Transitional → Lagging → Terminal. We use Avramescu's Customer Education ROI formula: (Retention Value + Expansion Value + Support Savings + Acquisition Value − Program Cost) ÷ Program Cost. Reports are generated automatically.
What does participant support include?
24/7 AI Learner Agent (80% auto-deflection) + human second-level support + technical incident management + in-flow satisfaction surveys.
How is this different from hiring freelance instructional designers?
Freelancers deliver one-off course design. We deliver the entire lifecycle: strategy → production → launch → operations → analytics → continuous improvement. Plus the technology platform, AI agents, gamification, mobile app, and CRM integration — all included.
Do I need the add-on services?
Not to start. The core three services (Program Setup + LMS + App) cover the complete lifecycle. Most institutions add Certification within the first 6 months — it's the strongest engagement and re-enrollment driver.
Is there a bundle discount?
Yes. The 'Full Program Launch' bundle (Professional tier across all three core services) offers an 8% discount — Year 1 total of $17,037 vs. $18,519 à la carte, saving $1,482.
Stop Competing With Your Hands Tied.
Your institution has the academic expertise, the brand, and the reputation. What's missing is an operational machine that converts that capital into B2B virtual programs that generate revenue, retention, and reputation. merahki.ai is that machine.
Scale your B2B continuing education. We operate. You grow.
Customer Education
The Challenge You Face
Customer education is broken at scale — and it's costing you growth.
Low feature adoption
Customers log in but never discover advanced features — limiting their perceived value and your expansion revenue.
High support volume
Repeated how-to questions flood your support team, driving up costs and slowing response times across the board.
Slow time-to-value
Manual, inconsistent onboarding means customers take weeks to see results — increasing early churn risk dramatically.
Invisible ROI
Without measurable learning outcomes, you can't prove the impact of education on retention, adoption, or revenue growth.
The “Aha! Moment” shouldn't be a mystery.
Most SaaS founders watch their churn rates climb while users get stuck at the login screen. It's frustrating to build a world-class product only to see customers feel overwhelmed and eventually give up.
The “Value Gap.”
If a customer doesn't feel the “win” within their first few sessions, they aren't just “slow” — they are a churn risk. The cost of stagnant adoption isn't just a missed renewal; it's the slow death of your product's reputation.
At Merahki.ai, we've seen brilliant software fail because of complexity. We believe your product deserves to be mastered, not just subscribed to. We act as the bridge between “I just signed up” and “I can't live without this.”
The Plan to accelerate your growth
Friction Audit
We identify exactly where your users are getting lost.
The Academy Framework
We deploy a scalable education system tailored to your UI.
Retention Loop
We turn education into a driver for product mastery and expansion.
The Transformation
Imagine cutting your support tickets in half and watching your “Time-to-Value” shrink from weeks to minutes.
When customers feel like experts, they don't just stay — they become your loudest advocates.
Ready to stop the “Onboarding Leak”?
What's Included in Your Academy
Increase feature adoption, customer satisfaction, and brand advocacy — while decreasing support costs.
4,575 USD
+ VAT · One-time payment
Initial setup per course — 1 course per feature or use case to guarantee effectiveness
8-Week Guaranteed Delivery
No front-end or back-end development required — a turnkey solution ready to customize and implement.
100 Minutes of Premium Video
Production & editing of educational content for your Academy.
Complete Program Design
Up to 12 lessons designed by industry experts working exclusively on your project.
6 Interactive H5P Activities
Designed for in-lesson engagement and knowledge reinforcement.
Design & Customization
Content tailored to your brand identity.
Gamification & Behavioral Economics
Powered by the Octalysis Framework.
Education-Led Growth (ELG) Strategy
Education integrated directly into your Go-To-Market strategy to drive sales, adoption, and retention.
CLG Flywheel Design & Activation
Transform your most passionate users into your main growth engine.
762 USD
+ VAT · / month · up to 1,000 users
$1 USD per additional user / month
Learning Analytics
Every lesson guarantees adoption by measuring observable behaviors and learning outcomes.
LMS Platform
Your knowledge base becomes a resource that drives growth metrics.
Data Integration
Virtual machine sends data directly to your preferred visualization tools.
400 USD
/ month · up to 1,000 users
$1 USD per additional user / month
iOS & Android App
Your content, adaptive and personalized for all types of devices.
Why Merahki.ai?
Over 73,000+ training hours saved. Proven strategies across industries, delivering education that scales without scaling your team.
+30.3%
increase in product adoption
+28.7%
boost in user engagement
+34.6%
growth in Customer Lifetime Value (LTV)
−8.1%
reduction in the sales cycle
−7.2%
decrease in support tickets
Proven Successes
40% reduction in onboarding time
Drastically reduced onboarding time, enhancing user adoption and decreasing churn.
150% increase in partner revenue
Partner Academy model delivered a 150% revenue increase within six months.
60% increase in user engagement
Transformed customer education, leading to 60% higher engagement and stronger retention.
Next Steps to Take Action
We're eager to partner with you on this journey towards educational excellence.
Schedule a Meeting
Reach out to arrange a conversation at your earliest convenience.
Discuss Your Needs
Share your existing challenges — we'll refine the details of your proposed academy.
Review & Sign
We'll walk you through the proposal, ensuring you're comfortable and excited to partner.
Begin Implementation
Our team mobilizes to deliver the ultimate customer education experience.
Scale your continuing education
See how merahki.ai helps higher education institutions launch, operate, and grow B2B virtual programs — from first pilot to full academy.
30-min personalized walkthrough
A tailored demo of the platform matched to your specific use case.
Talk to an expert, not a sales rep
You'll speak with someone who deeply understands education-led growth.
Implementation roadmap included
Walk away with a clear plan for launching your first program.
Used by teams in 8+ industries
From healthcare to SaaS — we've seen and solved your challenges.
