🚀 The Operating System for Education-Led Growth

Your product is complex. Your growth shouldn't be.
Scale your Revenue by automating customer success.

Automate onboarding and slash churn. Launch a Smart Academy in 4 weeks: less support, higher NRR and a 30% faster Time-to-Value.

Audit My Scalability

30 minutesNo commitment

SPEED

+40%

Lead Conversion

Generate ready-to-buy EQLs

EFFICIENCY

-15.5%

Support Costs

Fewer tickets, more strategy

EXPANSION

+35%

Lifetime Value (LTV)

Educated customers buy more

Get your free diagnosis

Discover how to launch your academy and scale impact in less than 4 weeks.

Book a Demo

No commitment30 minutesCustom diagnosis

+50 SaaS
⭐ 4.9/5 customer satisfaction

Trusted by 50+ Organizations Scaling with Education

From B2B Startups to Top-Tier Universities.

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Join the companies revolutionizing their customer education

The Problem

Does This Sound Familiar?

These are the most common pains facing growing SaaS and Apps

Complex Onboarding

Users get lost in the first sessions and churn before seeing value.

70% drop off in the first 7 days

Low Activation

Registered users never reach key product features.

Only 23% reach the 'Aha Moment'

High Churn

Customers cancel because they don't understand how to get maximum value.

40% of churn is due to poor education

Overwhelmed Support

Support team answering the same basic questions repeatedly.

60% of tickets are avoidable

The Solution: Education-Led Growth

Real Examples

You've Seen Education-Led Growth in Action

These organizations are already using educational strategies to grow, educate, and transform.

30X - Webinar educativo con Sasha Nicolai sobre agentes de voz para cerrar citas

30X

Free class on Xtreme Sales: teaches leads how to use voice agents to increase response rate and close appointments without chasing

HubSpot Academy - Boletín educativo mensual con cursos y certificaciones

HubSpot Academy

Monthly newsletter with new courses, certifications, playlists, and educational content to accelerate user growth

Novo Nordisk - Programa Cambiando la Diabetes en niños

Novo Nordisk

Type 1 Diabetes Family Schools: +350 children educated, +430 professionals trained, partnerships with governments and academia

Fundación Bolívar Davivienda - Programa Aflora para organizaciones sociales

Fundación Bolívar Davivienda

Educational strengthening path in Strategy, Projects, and Marketing for +300 social organizations leading change

Operation Smile - Programa educativo de salud en Latinoamérica

Operation Smile

Educational program to strengthen local health systems, equip leaders, and bring quality medical care closer to communities

Salesforce - Trailblazer Community: Education-Led Growth + Community-Led Growth

Salesforce

Trailblazer Community Academy: 7x growth, 2x contract value, 35% less churn. Each course generates debate and active learning

PMI Bogotá - Panel educativo sobre IA y sostenibilidad en gestión de proyectos

PMI Bogotá

XII Project Management Congress: panel on how AI drives sustainability and transforms project management

Ready to implement Education-Led Growth in your organization?

Book a Demo
Education-Led Growth Solutions

Transform every stage of your funnel with education

8 proven solutions to accelerate acquisition, activation, retention, and expansion

Leads not converting and pipeline stalling?

Solución

Education-Led Growth Marketing

Attract and qualify leads with open academies, webinars, and bootcamps tailored for your ideal segment. Generate EQLs (Educational Qualified Leads) with 3x higher closing probability thanks to relevant content that turns curious users into buyers.

Launch your educational engine today and accelerate pipeline

Slow product adoption or frustrated users?

Solución

Product Education Systems

Accelerate Time to First Value with in-product academies, interactive tutorials, and certifications that guide every user to the "aha moment" faster.

Reduce support tickets and boost adoption up to 79%

CS team overwhelmed and retention suffering?

Solución

Customer Education Automation

Deploy automated and personalized learning paths that educate, retain, and expand accounts without saturating your team.

Transform education into efficiency: 57% less costs and +22% retention

Educational content getting lost with no traction?

Solución

Education Marketing & Distribution

Turn your content into an acquisition engine: campaigns, sequences, and educational communities with viral loops and SEO, getting every course to more users and potential clients.

Make every course attract new leads and increase brand availability

Users not activating key features and churn rising?

Solución

In-Product Enablement & Analytics

Adaptive in-product educational experiences + learning analytics that detect friction points and activate high-value features.

Prevent churn and maximize key feature usage

Sales team prioritizing poorly and losing best leads?

Solución

LMS + CRM Educational Scoring

Detect high-intent and educated leads, accelerating deal closure and optimizing the commercial funnel.

Optimize your pipeline with educational intelligence

Dead community and lack of advocacy?

Solución

Champions Program + Community

Generate a powerful network of user advocates, boosting NRR and reducing CAC with educational and participatory formats.

Launch your champions community with merahki.ai

Can't measure the real impact of education?

Solución

Education Intelligence System

Connect learning metrics (engagement, completion, adoption) with business KPIs (retention, revenue, expansion) to attribute the true ROI of your educational strategy.

Measure direct impact and scale with confidence

Not sure which solution you need?

Book Your Free Consultation

Validated Data of Real Impact

Metrics backed by Forrester Consulting and Intellum (2024)

0%

Average ROI

Forrester Consulting, 2024

0%

Increase in Adoption

Products with training

0%

Increase in LTV

Educated customers

0%

Reduction in Costs

Customer support

Want similar results? Book a free consultation

The Solution

What is Education-Led Growth?

A proven framework that uses strategic educational content to drive every stage of the customer journey.

From Confused Users to Activated Experts

Education-Led Growth (ELG) is the strategy that combines in-app academies, interactive tours, educational videos, and contextual content to transform every friction point into a learning opportunity that drives adoption, activation, and retention.

Education as an Engine

Transforms onboarding into an educational experience that builds trust and product mastery.

Accelerated Activation

Increases product adoption by 38.3% with guided and contextual content leading to the 'Aha Moment'.

Sustainable Retention

Increases LTV by 35% and improves retention up to 22.2% with integrated academies and continuous education.

Real Scalability

Reduces support costs by 15.5% and tickets by 7.2% by automating the education of thousands of users.

Process

How We Transform Your Growth

A proven 5-phase process that takes your product from confusing to educational in 8-12 weeks.

1

Deep Diagnosis

We analyze your product, users, and metrics to identify critical friction points. We perform a full product audit, user journey mapping, and gap analysis to understand where users get stuck and why.

Full auditUser journey mappingGap analysis
2

Educational Strategy

We design the educational content framework aligned with your growth goals. We define OKRs, create content roadmap, design learning paths by role, and establish success metrics (activation, churn, adoption).

Content roadmapLearning pathsSuccess metrics
3

Production & Development

We create academies, tours, videos, and content with premium production standards. Includes in-app academy with courses and certifications, contextual interactive tours, and professional educational video library.

In-app academyInteractive toursVideo library
4

Implementation

We integrate everything into your product with tracking, analytics, and continuous optimization. We perform technical integration with your stack, full QA of all flows, and execute launch plan with user communication.

Technical integrationFull QALaunch plan
5

Continuous Optimization

We monitor metrics, iterate content, and scale what works. Weekly KPI reports, A/B testing of content and flows, and continuous updates based on data and user feedback.

Weekly reportsA/B testingContent iterations

⏱️ Total timeline: 8-12 weeks from kick-off to launch

Capacidades

Todo lo que Necesitas para Educar a Escala

Un ecosistema completo de herramientas y contenido educativo para cada etapa del customer journey.

Academias In-App

Plataformas de aprendizaje integradas con certificaciones, gamificación y tracking de progreso.

Product Tours

Recorridos interactivos contextuales que guían a usuarios nuevos hacia el valor rápidamente.

Contenidos educativos, cursos, webinars y bootcamps

Biblioteca completa de recursos educativos con producción profesional para cada etapa del customer journey.

Combinamos estas capacidades en una estrategia coherente adaptada a tu producto

Agenda tu Demo
FAQ

Preguntas Frecuentes

Todo lo que necesitas saber sobre Education-Led Growth y cómo trabajamos.

¿Qué es Education-Led Growth (ELG)?

Education-Led Growth (ELG) es una estrategia de negocio que usa la educación de clientes como motor principal de crecimiento. A diferencia del Product-Led Growth tradicional, ELG educa proactivamente a los usuarios en el momento exacto de necesidad, reduciendo churn 67% y mejorando activación 3.2x. Incluye academias online, tours interactivos in-app, certificaciones y contenido educativo estratégico.

¿Cuánto tiempo toma ver resultados con Customer Education?

¿Cómo calcular el ROI de Customer Education?

¿Qué diferencia hay entre un LMS y una Customer Academy?

¿Cómo reducir tickets de soporte con educación?

¿Necesito un equipo técnico para implementar una academia de clientes?

¿Qué KPIs medir en un programa de Customer Education?

¿Cuánto cuesta implementar una academia de clientes?

¿Tienes otra pregunta?

Agenda tu Consulta Gratuita
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Transform Your Growth with Strategic Education

Book a free 30-minute strategic consultation. We analyze your product, identify ELG opportunities, and design a personalized action plan.

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