🚀 The Operating System for Education-Led Growth

Your product is complex. Your growth shouldn't be.
Scale your Revenue by automating customer success.

Get My Free 30-min Diagnosis

Sin compromiso30 minutosDiagnóstico personalizado

Transform static docs into Automated Onboarding Academies that reduces ticket counts, support costs, Churn Rate. , driving Higher MMRR and faster Time-to-Value powering Growth and Revenue.

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30 minutesNo commitment

SPEED

+40%

Lead Conversion

Generate ready-to-buy EQLs

EFFICIENCY

-15.5%

Support Costs

Fewer tickets, more strategy

EXPANSION

+35%

Lifetime Value (LTV)

Educated customers buy more

Stop Chasing Leads. Let Them Qualify Themselves.

Your sales team burns 60% of their time filtering tire-kickers. Flip the script. Launch an Open Academy that acts as a high-value magnet: educate your market and let the content filter for the serious buyers automatically.

With Merahki Open Academy:

MQL to SQL on Autopilot:

A learner who completes a course has 3x higher buying intent than someone who just downloads a PDF.

Intent Data:

Don't just track signups. Our dashboard reveals exactly who consumed content about your high-ticket features.

Data-Driven Sales:

Arm your reps with a "cheat sheet" of every lead's learning behavior before they even dial.

Yes, I want to discover how to scale my SaaS

No commitment30 minutesCustom diagnosis

+50 SaaS
⭐ 4.9/5 customer satisfaction

Trusted by 50+ Organizations Scaling with Education

From B2B Startups to Top-Tier Universities.

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Join the companies revolutionizing their customer education

The Problem

Does This Sound Familiar?

These are the most common pains facing growing SaaS and Apps

Complex Onboarding

Users get lost in the first sessions and churn before seeing value.

70% drop off in the first 7 days

Low Activation

Registered users never reach key product features.

Only 23% reach the 'Aha Moment'

High Churn

Customers cancel because they don't understand how to get maximum value.

40% of churn is due to poor education

Overwhelmed Support

Support team answering the same basic questions repeatedly.

60% of tickets are avoidable

The Solution: Education-Led Growth

Real Examples

You've Seen Education-Led Growth in Action

These organizations are already using educational strategies to grow, educate, and transform.

30X - Webinar educativo con Sasha Nicolai sobre agentes de voz para cerrar citas

30X

Free class on Xtreme Sales: teaches leads how to use voice agents to increase response rate and close appointments without chasing

HubSpot Academy - Boletín educativo mensual con cursos y certificaciones

HubSpot Academy

Monthly newsletter with new courses, certifications, playlists, and educational content to accelerate user growth

Novo Nordisk - Programa Cambiando la Diabetes en niños

Novo Nordisk

Type 1 Diabetes Family Schools: +350 children educated, +430 professionals trained, partnerships with governments and academia

Fundación Bolívar Davivienda - Programa Aflora para organizaciones sociales

Fundación Bolívar Davivienda

Educational strengthening path in Strategy, Projects, and Marketing for +300 social organizations leading change

Operation Smile - Programa educativo de salud en Latinoamérica

Operation Smile

Educational program to strengthen local health systems, equip leaders, and bring quality medical care closer to communities

Salesforce - Trailblazer Community: Education-Led Growth + Community-Led Growth

Salesforce

Trailblazer Community Academy: 7x growth, 2x contract value, 35% less churn. Each course generates debate and active learning

PMI Bogotá - Panel educativo sobre IA y sostenibilidad en gestión de proyectos

PMI Bogotá

XII Project Management Congress: panel on how AI drives sustainability and transforms project management

Ready to implement Education-Led Growth in your organization?

Book a Demo
Strategic Solutions Portfolio

Attack the bottlenecks in Customer Success, Growth & Product

4 strategic solutions designed to solve real B2B SaaS team problems

Is 40% of your churn caused by customers not understanding your product?

Solución

SaaS Retention Academy: "Stop the Leaks"

Retention & Adoption Layer

Targets the 40% churn caused by a lack of product understanding. Creates an in-product educational layer to drive feature adoption. Customers who know how to use your product don't churn. We enable users to reach their "Aha Moment" autonomously, significantly reducing Time to Value.

Designed for your VP of Customer Success

🛡️ We are committed to your success; the final 50% of the fee is only paid upon results

Bulletproof your ARR now

Are your account executives wasting time with leads who only "declared interest"?

Solución

EQL Acquisition Engine: "The Sales Shortcut"

Education Qualified Leads (EQL)

Transforms cold leads into EQLs (Education Qualified Leads) who know how to use the product before talking to sales, reducing the closing cycle. We build an acquisition academy that filters out the curious and qualifies buyers by demonstrating product proficiency. An educated lead results in a much lower effective CAC.

For your Head of Growth

📈 Lower CAC, shorter sales cycles, and educated prospects

Stop chasing cold leads

Is your documentation a "PDF cemetery" and 40% of tickets are repetitive?

Solución

Active Knowledge Core: "Documentation that Breathes"

Active Support Automation

Converts static documentation into an AI brain that deflects 40% of repetitive tickets. Your documentation stops being a passive file and becomes the central brain of an AI agent that serves customers 24/7 with the latest version of your product. Your humans focus on strategic, high-value problem-solving while AI handles the basics.

Ideal for your CPO and Support team

🔄 If you update the product in the LMS, the support agent updates automatically

Automate support and free your team

Need to close that Enterprise account demanding personalized training for 500+ employees?

Solución

Enterprise Rapid Studio: "High-Quality at Scale"

Enterprise Content Studio

Agile production of premium content (AI Avatars or 4K) for high-impact corporate onboarding without months of bureaucracy. We shift from the traditional 6-month production cycle to immersive experiences in 4-6 weeks using AI Avatar technology and agile sprints.

When you need to close Enterprise accounts fast

From 6 months to 4-6 weeks of production

Close Enterprise deals without delays

Your code is powerful. Your users are lost.

Retention System

Product Adoption Engine

Automated Retention Infrastructure

55% of Churn happens because users don't understand how to use your features. We stop selling "courses" and build an Automated Retention Infrastructure. We create, update, and manage your Product Academy with AI.

Done-For-You: 100% synthetic production (No cameras).

Liquid Agility: If your UI changes, the video updates in 24h.

Zero Capex: Monthly subscription model.

Stop the Silent Churn

Not sure which solution you need?

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Validated Data of Real Impact

Metrics backed by Forrester Consulting and Intellum (2024)

0%

Average ROI

Forrester Consulting, 2024

0%

Increase in Adoption

Products with training

0%

Increase in LTV

Educated customers

0%

Reduction in Costs

Customer support

Want similar results? Book a free consultation

The Solution

What is Education-Led Growth?

A proven framework that uses strategic educational content to drive every stage of the customer journey.

From Confused Users to Activated Experts

Education-Led Growth (ELG) is the strategy that combines in-app academies, interactive tours, educational videos, and contextual content to transform every friction point into a learning opportunity that drives adoption, activation, and retention.

Education as an Engine

Transforms onboarding into an educational experience that builds trust and product mastery.

Accelerated Activation

Increases product adoption by 38.3% with guided and contextual content leading to the 'Aha Moment'.

Sustainable Retention

Increases LTV by 35% and improves retention up to 22.2% with integrated academies and continuous education.

Real Scalability

Reduces support costs by 15.5% and tickets by 7.2% by automating the education of thousands of users.

Process

How We Transform Your Growth

A proven 5-phase process that takes your product from confusing to educational in 8-12 weeks.

1

Deep Diagnosis

We analyze your product, users, and metrics to identify critical friction points. We perform a full product audit, user journey mapping, and gap analysis to understand where users get stuck and why.

Full auditUser journey mappingGap analysis
2

Educational Strategy

We design the educational content framework aligned with your growth goals. We define OKRs, create content roadmap, design learning paths by role, and establish success metrics (activation, churn, adoption).

Content roadmapLearning pathsSuccess metrics
3

Production & Development

We create academies, tours, videos, and content with premium production standards. Includes in-app academy with courses and certifications, contextual interactive tours, and professional educational video library.

In-app academyInteractive toursVideo library
4

Implementation

We integrate everything into your product with tracking, analytics, and continuous optimization. We perform technical integration with your stack, full QA of all flows, and execute launch plan with user communication.

Technical integrationFull QALaunch plan
5

Continuous Optimization

We monitor metrics, iterate content, and scale what works. Weekly KPI reports, A/B testing of content and flows, and continuous updates based on data and user feedback.

Weekly reportsA/B testingContent iterations

⏱️ Total timeline: 8-12 weeks from kick-off to launch

Capacidades

Todo lo que Necesitas para Educar a Escala

Un ecosistema completo de herramientas y contenido educativo para cada etapa del customer journey.

Academias In-App

Plataformas de aprendizaje integradas con certificaciones, gamificación y tracking de progreso.

Product Tours

Recorridos interactivos contextuales que guían a usuarios nuevos hacia el valor rápidamente.

Contenidos educativos, cursos, webinars y bootcamps

Biblioteca completa de recursos educativos con producción profesional para cada etapa del customer journey.

Combinamos estas capacidades en una estrategia coherente adaptada a tu producto

Agenda tu Demo
FAQ

Preguntas Frecuentes

Todo lo que necesitas saber sobre Education-Led Growth y cómo trabajamos.

¿Qué es Education-Led Growth (ELG)?

Education-Led Growth (ELG) es una estrategia de negocio que usa la educación de clientes como motor principal de crecimiento. A diferencia del Product-Led Growth tradicional, ELG educa proactivamente a los usuarios en el momento exacto de necesidad, reduciendo churn 67% y mejorando activación 3.2x. Incluye academias online, tours interactivos in-app, certificaciones y contenido educativo estratégico.

¿Cuánto tiempo toma ver resultados con Customer Education?

¿Cómo calcular el ROI de Customer Education?

¿Qué diferencia hay entre un LMS y una Customer Academy?

¿Cómo reducir tickets de soporte con educación?

¿Necesito un equipo técnico para implementar una academia de clientes?

¿Qué KPIs medir en un programa de Customer Education?

¿Cuánto cuesta implementar una academia de clientes?

¿Tienes otra pregunta?

Agenda tu Consulta Gratuita
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Transform Your Growth with Strategic Education

Book a free 30-minute strategic consultation. We analyze your product, identify ELG opportunities, and design a personalized action plan.

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